What it is:

A practical guide from Google’s internal strategy and creative teams, offering real-world tips and examples for using Gemini to accelerate insight generation, idea development, research, and campaign planning.
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Why it’s good:

It’s written by practitioners for practitioners—focusing on everyday, real-world tasks (not theory)—and introduces simple mental models and flexible prompt templates that marketers and creatives can apply immediately.
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Who it’s for:

Strategists, creatives, marketers, and planners who want a practical, accessible starting point for integrating Gemini into their daily workflows.

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